Advertisers and agencies are faced with the challenge of reducing the costs without any impact on, or change to, the creative process.

Consolidation of non-creative budget items has become an increasingly standard practice.

Many companies are creating a centralized and consistent way of business across all brands, agencies and markets.

Advertisers are evaluating current and emerging technology and its affect on all areas of production.

Advertisers and agencies are faced with the challenge of reducing the costs without any impact on, or change to, the creative process.